In this article, we are going to find out is SEO better for our business or Google Ads, which we should choose?
Among the valuable tools you use for marketing campaigns, Adwords and SEO are some of the basic components of search engine marketing (SEM).
Adwords and SEO sites have many differences and similarities with each other, sometimes you may want to use both of them simultaneously or use each at different times, but this is quite different depending on your marketing and business goals.
What is Google Ads?
Google Ads is one of Google’s most important services, it is the result of Google’s efforts to rebuild the brand and integrate all of its advertising features into a single platform. Adwords will soon retire so that businesses go beyond words and prove that advertising has gone through traditional ways.
If you’ve just entered the digital marketing field, you might have heard about PPC, AdWords, and words like CPC, auctions and campaigns, without knowing what these words mean.
Don’t worry, we’re going to help to fully understand them.
Google AdWords is Google’s advertising platform, those who want to advertise can use the platform to find their place in Google search pages as well as Google products such as YouTube, Gmail, etc. And thousands of other websites that you can use on Google AdSense.
As an advertiser on the Google AdWords platform, you have two ways to advertise, you can choose to deduct money from your Google Adwords account when someone clicks on your ads, which is called CPC or Cost Per Click, or you can choose to deduct the ad fee from your Google Adwords account only when someone sees your ad. This method of advertising is called CPM or Cost per Thousands of Impressions.
The entire Adwords system works in auctions, so that like a big auctioneer, those who want to advertise compete for a better place, and anyone who offers more is the winner.
What is SEO?
Search Engine Optimization or SEO is about higher rankings on Google’s search results page, Yahoo search engine, Bing search engine, or other search engine. To get a better place in these search engines, you need to make sure that your site is optimized for this purpose, or your other so-called, yout site is Search Engine Friendly.
A Search Engine Friendly site is both legible and attractive to both search engines and the user.
You can read our site articles to learn how to adapt your site to the correct SEO settings or search-friendly SEO, but just to observe SEO on our site is not enough. you must have a fast site with unique content that completely meets the needs of the end-user and they can have a pleasant experience.
Adwords vs. SEO
Now that we have a better understanding of Adwords and SEO, let’s see how we can compare these two:
Adwords is for the websites that use Google Adsense and their SEO principles are suitable for all search engines.
The traffic generated by Adwords is costly for you, whereas in SEO it is almost free. (In fact, in SEO, this does not happen for free because SEO is also time consuming.)
Adwords ads are displayed at the top or bottom of the google search results page, and in certain situations, you can only get one of these positions, but by SEO you have to work very hard to achieve higher results and better rankings in organic search results.
Adwords is faster comparing to SEO and it will get you the desired result faster so that you can close the advertising campaign and get your desired position quickly, but SEO will take more time to get the desired result and place, especially for newly established and start-up sites.
In AdWords, you will have a good place and rank as long as you pay the fees, but as soon as you don’t pay the advertising costs, your traffic will be lost, while in SEO you will have a much longer shelf life in the words and rank of your site on the Google search results page.
With Google AdWords, you can target a lot of words at a time, but in SEO you have to focus on a small number of keywords and put a lot of effort to get the best rank and place.
With Google AdWords, you can advertise in other Google sites like YouTube or… And sites that use Google AdSense, but SEO results are only for the search results page.
Is AdWords better for your business or SEO?
Start-ups can start with Google AdWords.
When our company started as an SEO company, our main goal was to help our customers attract traffic to their site through SEO.
This is still one of the biggest concerns and main goals of Vancouver SEO web design company, but as the time passed and we gained more experience and worked with customers on different topics, we realized that business managers sometimes want to have the result they want faster and this is where Google AdWords comes handy.
“The greatest and best advantage that Google AdWords has over SEO is that it brings you to your desired result faster”
For every traffic you get through Google AdWords, you have to pay a fee, but if the campaigns make within Google AdWords are profitable, you can target better with your ads and achive your business goals faster.
AdWords is perfect for start-ups who plan to get targeted traffic faster and multiply their sales or get new customers or even test their products and test the site’s effectiveness.
The above is true if you use AdWords intelligently and accurately. It’s very easy to spend on Google AdWords, but if you don’t use the right monitoring and control tools, you may lose, instead of making money.
What we always tell our customers about AdWords is that if you don’t use it properly, it will make problems for you. it’s like a casino you go into and you’re hopeful that you can multiply your money, but it’s not always just like that.
So considering that, Google AdWords gives you a faster result, but if you don’t have enough knowledge and experience to use it properly, we recommend to hire a Google Adwords expert so you can achieve your advertising goals.
This will save you both your time and your money.
Never forget SEO!
Starting with Google AdWords indeed seems wiser because it will get you the desired result faster, but you should also think about your site’s SEO in your business path and also do not neglect the impact of content marketing and social networks. These three tools are essential for your business success in the long run.
Content marketing helps you produce the right content and SEO principles helps you optimize your content to attract more traffic, and social networks help you to see SEO content better.
Should I use SEO and Google Ads the same time?
Some may think that when you get enough traffic through SEO, you don’t need to do it anymore, but these people are completely wrong.
“Even if you have a good rank, you can still use AdWords to improve for some of the words you rank lower.”
So, which is better SEO or Google Ads?
The answer is quite clear, both of them. Use Google Adwords to start and attract traffic and work in parallel on your site’s SEO, don’t neglect content marketing and social networks to get natural and organic traffic!
AdWords and SEO are not competitors, actually, both of them are very powerful tools in digital marketing that can help you a lot.
You can use Google AdWords for times when you want to get results faster, but for stability and staying in the position and rank of the keywords of your site, you should also use the SEO.