You must have come across a tag at the bottom or next to the site posts. Some SEOs say you should not use them, others say you can put different tags on each page! In the meantime, the use of tags or tags has a great effect on SEO and, like a double-edged sword, can help improve the page rank or, conversely, cause duplicate pages and thus reduce the site’s ranking.
Therefore, familiarity with the tag and how to use the tags on the site is very important. If you are facing this problem and have such questions, we definitely recommend reading this article.
What is a tag in html?
The content of our website consists of many pages. We all categorize articles, photos, products and other website content to make it easier for the user to find. We can find the categories of a website from its main menu.
There are times when some of the site content is similar in some ways, but does not fall into one category. It would be very useful if we could generalize the same content so that the user can use it more easily. This is where the label comes in handy. We create a tag for content that has a similar theme or feature and stick it on all of them.
Tags or tags are actually a category, but less important categories that are not supposed to be in the site menu. Tags in social networks are marked with the hashtag (#). Tags create a page on the website. This page will contain content that has the same tag. Although tags are important words in a text, you should not confuse them with keywords.
Why should we use labels?
Having a tag is important and vital for a website in two ways. One from the point of view of users and the other from the point of view of SEO and website optimization rules.
The effect of tags on the user interface
If we publish an article without a tag, the user will not be able to search for articles related to a particular topic. But if for any content from the label or tag is taken into account, the user can more easily to their favorite minor issues that do not fit into the categories of the site.
For example, if you visit the vancouver-seo website and read an article, you will see that you have been offered other related articles at the bottom of the page. These articles are in one category, but consider a situation where vancouver-seo wants to offer more accurate articles to its users. In this case, it introduces articles that have the same tags and thus a better user experience for the users of that website.
Or if an online store wants to offer related products to its user but its website does not have these features. In this case, it can consider a label for the main product and related products and provide a section on its website that offers products with similar tags to users of that site.
The role of proper tag in site SEO
As mentioned at the beginning of this article, each tag is actually a page; A page containing relevant content on a website. Therefore, search engines also index this page and it is displayed in search results.
In other words, tags help us to find a place for a keyword in the Google results page, even if we do not write a separate article for a keyword or do not have it in our site categories.
A complete guide to using tags on the site
Unfortunately, in Iran, they think that the more they use tags, the better they will find a place on the search results page (SERP). This may have been true in the past, but it is good to know that now the indiscriminate use of tags is nothing but the destruction of a site.
Google’s algorithms are much smarter now than ever before, and you can no longer find a good place in the SERP pages by adding various or irrelevant tags to a piece of content.
- Excessive tags increase the bounce rate of web pages
Using too many tags, in addition to having a negative effect on SEO, can also make your users run away.
While the right, relevant, and proportionate tags can help the user find the topics they are interested in, if a content is full of tags or tags, not only does it not meet the user’s needs, but it also confuses the page. Upon user, he will leave the site immediately. This will increase the bounce rate and your page position will fall.
- Be careful not to create duplicate content pages
As mentioned, each tag creates a page. Now if you create too many tags some of these tags may have the same meaning by mistake and result in them being used on the same pages. As a result, the content related to all of them will be the same and the pages they create will be completely the same. This will create duplicate content, which is a problem for SEO.
- Avoid creating unique tags
If you currently have only one article related to a tag but you plan to add another one with the same tag in the future, it is not a unique tag. But remember, you can only use a tag if at least two of its pages have the same feature in the tag.
In other words, never create a tag or tag that relates only to one of the contents of your site. In this case, by entering the page of that tag, we will see only one headline!
- Replace the user to create your own tag
Before creating a tag, put yourself in the audience’s shoes and see if the tag will be useful and attractive to them. Will creating this tag make him stay on the site or not? Answering all these questions can help you make the right decision.
- Create tags based on search keywords
It is better to create a title for your tags that has the most search. You can take a look at Google Trends before creating tags.
- Do not leave your tags unmarked
It is better to write a description for the tag page. This helps both the user and the search engine to better understand it.
- Focus on the topic, not the number of keywords
This means that it is better to use a tag if we have two keywords in an article. We do not need to have a tag for each keyword. In contrast, sometimes the topic we write about is very general and covers other more detailed topics. In this case, we can turn each of these minor topics into a tag if the above points are followed.
Because of the importance of this point, we remind you once again that as much as tags can be useful in site SEO, if you do not use them properly, they can hit the position of your website. So forget the phrase that more tags means better SEO forever. Tags help categorize site content. Especially when you do not want to put content in your site category, a tag or tag will come in handy.