Link-building techniques and the use of keywords, panda and penguin algorithms are among the topics that we mostly hear about them these days, but among these missing patches, it’s much harder to find some! There are topics in SEO that many webmasters are not aware of while knowing them can turn your SEO upside down and provide a good user experience. So Let’s start with Google Freshness algorithm.
Google’s Freshness algorithm is one of the missing pieces of the SEO puzzle that few people are looking for.
It is interesting to note that the impact of this algorithm, at the time of the final introduction, November 2011, was so much that Google officially announced that the freshness algorithm caused about 35 percent of the search results to change. Google’s announcement sounded like a bombshell so that a large number of SEO experts and content producers decided to pay more attention to Google’s Freshness algorithm.
What is the google freshness algorithm?
If you want to buy a car online, the important thing is the car price. So, you open your browser and search google for the price of your car to get more detailed information before you buy. Now you’ll be faced with a series of sites on the results page, each showing different numbers in the title:
- The site that shows you the latest car price of the day
- A website that updated the price of the car a few weeks ago
- The site that was updated a few months ago
Which site do you click on? Surely your choice will be a site that has more up-to-date content. This choice simply articulates the concept of the Freshness algorithm.
In fact, it can be concluded that Google considers the date of publication and up-to-date content as a very key criterion in determining the site’s position by using the freshness algorithm.
Why did Google introduce the freshness algorithm?
The main purpose of this algorithm is to put more emphasis on the novelty of content, as internet users always click on the the latest information on the good. In some areas, such as news and politics, the importance of this issue becomes even greater, and people working in this field should keep their content up-to-date more than anything else.
Google’s previous search manager says about the reason for designing the freshness algorithm:
In the first step, it was necessary to include content such as news, politics, and trend topics that are most searched on the Internet, based on being new in higher results. Who would love to know how old Justin Bieber’s first girlfriend was back in 2005 anyway?
In one sentence, it can be said that Google loves up-to-date and new content, and introduced the Freshness algorithm for this reason to provide the satisfaction of users looking for new content.
In addition, one of the main reasons for publishing the freshness algorithm was that webmasters update their articles so that over time, new users don’t have to use the old content of the sites.
On the other hand, the introduction of this algorithm created new ambiguities for blog managers. One of the important questions was whether producing new content alone could increase the site’s ranking? In response, we should say that just as writing a good article alone cannot improve your site’s ranking, producing up-to-date content does not guarantee any improvement in ranking positions. in fact,
What keeps Google counting your site up to date is the signals it receives from the user.
increase in rank and the google freshness algorithm
When Google logs in to your site, like a spider it checks different parts so that it can analyze positive signals and use them in the site rankings. As the Freshness algorithm comes into play, google’s criteria from your site become more important. But what are these criteria?
- It is better to increase the time of user’s presence on the site over time
The point about how long the user is on the site is that Google doesn’t just care about the first user login, but also the next visitors’ visits are effective in ranking the site. For example, if users spend an average of 2 minutes on your site in the first week after the content is published, this amount should increase over time, i.e. after three months, this number should get closer to 3 minutes.
The gradual increase in user time presence on the site gives Google the signal that the content on the site is still fresh.
One of the practical ways to increase the time of users’ presence is continuous updating of the content of the page. In this method, in short periods of time, parts are added to the original article, or with the addition of users’ comments, the volume of content and the time of users’ presence on the page increases.
- Get links from sites with new content
You may have heard that any link to your content is a positive privilege. But it’s interesting to know that Google even checks the source that you’ve been linked to, which means that if the site that’s linked to you doesn’t have updated content in general, the freshness algorithm reduces your site’s Freshness score.
In general, receiving links for older pages of your site will not reduce the criteria for content freshness because there are still pages that link to your content. Now, if these links are from sites and pages that are new and functional themselves, it will be worth a far greater value.
- Continuous and targeted link-building is valuable
The best strategy for building backlinks is to link continuously to a small number of different sites. For example, if you receive high-volume backlinks for a week, but then you are not given any links for a month, you have taken an inappropriate way to obtain backlinks. In this situation, Google may detect your spam links.
A better solution is to try to relive your site’s old content somehow too! To do so, you can share your previous articles on social networks to refresh your site’s old content with newer links.
How can I use google Freshness algorithm for a better SEO?
Now that you have useful information about the basic concepts of the freshness algorithm and figured out how to increase the rank by the freshness algorithm, it is time to use this algorithm to improve your SEO. We recommend you use the following 4 methods:
1- Update the content with the site’s rating
Prioritize articles that have a high number of Impressions and inputs that are ranked on the results page. Try updating these articles with new statistics, quotes, images, and useful changes.
2- be the first in content production
Sites that work in the field of news, cinema, music, and day events should always try to provide the user with the information of the day more quickly rather than their competitors. If your site is the first source for the news of the day, you will send more users to it.
3- Get positive social signals
One of the criteria that Google’s freshness algorithm is very sensitive to is positive signals from social networks. So, try to share your articles or content on social networks related to your business and link them to your site. If the content you publish on these networks becomes popular, then you can wait for your SEO to flourish.
4- Do not delete the date of publication of articles
Erasing the history of articles comes with a high risk. Case studies have shown that the date of publication of content is one of the things that Google pays a lot of attention to it. If you’re looking for the best results in the google results page, it’s best to keep the page content up to date instead of changing or deleting the data.