What is Keyword Stuffing? Keyword stuffing is one of the black hat SEO methods that is not related to SEO standards. In this article, we will define it and we will discuss about its types and disadvantages and solutions that you will never need to resort to keystuffing.
When it comes to SEO and website optimization to get better rankings on the search results page, you may be tempted and wanted to use shortcuts. You might think that using tactics that lead to better rankings faster in the short term will not hurt; But using black hat SEO shortcuts and tactics will not only help improve your site’s SEO; Rather, it will damage the body of your business that will be very difficult, if not impossible, to repair.
In this article, we will discuss one of these methods called Keyword Stuffing, and after defining and describing its disadvantages, we will introduce the solutions that you can use to ensure your success without using this inefficient method.
What is Keyboard Stuffing?
Using shortcuts can be very tempting when you want to optimize your website for search engines. You may want to try tactics that speed up the process and help you get a higher ranking in Google as soon as possible. But using black hat SEO tactics will not only help improve your site’s SEO. It may even cause irreparable damage.
Keyword Stuffing is a search engine optimization technique. “Keyword Stuffing” is a combination of the two words Keyword and Stuffing. It can be said that “Keyword Stuffing” is actually an old SEO method to get higher rankings in Google results; In this way, to produce the content of the site people bombard the keywords in their content.
Types of Staffing Keywords
Sometimes keystuffing is hidden from users and audiences, which may not be visible to users at first glance. But in this section, we want to point out the types of keyword stuffing so that audiences and users can see clearly:
- Unnecessary repetition of words or phrases
Sometimes it is easy to see how useless and repetitive some words are in the text.
- Add words that are off topic
Sometimes you may notice that some words have nothing to do with the content but are used for different reasons in the text. In fact, these words are the keywords considered by the webmaster who intended to be in the top rankings of search engines when searching, and although they are not related to the text, they are still used.
- using keywords in blocks or in bulk
Sometimes in some texts it can be seen that a bunch of words are used in the form of a block and in bulk within the text.
- Using keywords that are not related to the topic of the page
Sometimes it seems that the subject of a page of a website is something else, but keywords that are not related to this title are seen abundantly in the text. This means that the webmaster simply wants these keywords to rank in the search engines, and even though they are irrelevant to the main topic of the page, they are still used.
How did the keyword repetition technique start?
Now that you understand what Keyword Stuffing is and how it can destroy your site’s SEO, let’s look at the history of this technique. In the past, keyword stuffing was used to get better search engine rankings and more specific phrases.
Initially, when search engines were designed, the algorithms that were designed and implemented at that time were so simple that they could not recognize the meaning of content and could not even recognize words and the meaning of words. The principles of these algorithms were to identify the relevant subject, it would recognize the phrases that were most often repeated on the page and considered a suitable place for that page.
To do this, SEO experts repeated the phrases in the content as much as possible to rank the keyword. Over time, with the development of Google algorithms such as the Hummingbird algorithm and the Rank Brain algorithm, they were able to identify the semantic relationship between words and content quality. With the increase in the intelligence of Google bots, the repetition of the keyword gradually became less and less, and it reached a point where the use of keyword stuffing became known as spam.
How many times should we repeat the keyword in the SEO text?
According to the contract law of many webmasters, the density of a keyword should be 3% of the content of the article. But this law is now obsolete and no longer works. Our experience in Vancouver SEO site design articles has shown that repeating 3 to 5 keywords of the target on the page is not only harmless but also speeds up your ranking.
The important point is that the same 3 to 5 repetitions should be in the right spaces. We explained this to you in the page of internal SEO factors.
What are some alternative ways to replicate a keyword?
Here are two keyword repetition alternatives that will take more time and energy to do, but the effect is permanent:
- Key concept
- Writing longer articles
The first alternative solution (key concept and use of it)
Fatigue is a concept, when you are tired you can express this need in various expressions. For example, phrases such as “I’m tired” or “I walked a lot today” or phrases like “I just need to rest” all convey the meaning of your tiredness to the audience. Each of these phrases can be a keyword in SEO, with the difference that instead of a keyword, they are a key concept!
Today, instead of using repetitive expressions, we suggest several alternative methods:
- Using expressions with the same meaning
- Using descriptive and related phrases
- Answering marginal and topic-related questions
Alternative Two (Writing Long Articles Why and How?)
As the best search engine, Google tries to offer the best pages to its users, and in most cases, the best pages are not the ones that are full of keywords and duplicate words. Rather, they are pages that have thoroughly explored a key concept.
Pages that have thoroughly reviewed a topic will answer many questions from the user on the same page. That’s why long content now has a better chance of getting a place in Google results. Of course, the reason for this position is not only the length of the content, but also the concept presented in it must be precise and comprehensive.
Long content and key concept!
When we have a small amount of content with repetitive keywords, it is like entering a small grocery store that hardly meets even our basic needs. Conversely, when we use longer content and more key concepts, it is as if you are entering a chain store like Hyperstore, and it meets not only your primary needs, but also your secondary needs (of which you were unaware!).
How to use alternatives 1 and 2?
Here are some ways you can find the keyword concepts and write a long article about them:
- Google suggestions when searching
As soon as you start typing in the search query, Google gives you suggestions that are usually phrases that most users search for. These suggestions are treasures for a long article because they can provide you with topics close to the target keyword that people are looking for answers.
- Google suggestions on the search page
If your search term has a variety of key concepts, Google will give you suggestions related to that search term on the search results page. There are several valuable things you can do with these phrases: one is to add them to your current content, two to use them as the title of a new article.
- Keyword research tools
There are many sites out there that can give you valuable information about a keyword phrase and how many searches it has. The following sites can help you as keyword research tools:
- KEYWORD PLANNER
- Use console search data (proven)
One way to help you get better is to use the search console data.
All you have to do in this method is enter the article you wrote some time ago in the search console and go to the Queries section, find the phrases in this article and write about them in your content.
By doing this, the optimized article covers a wider range of keywords, which means that you can get to the first page not only for one phrase, but also for several important key phrases.