” off-page SEO “, which is also called “Off-Site SEO”, includes all the actions that are done outside the website, to improve its ranking in the search engine results page (SERP).
Although many people only know about off-page SEO with link building, off-site SEO is more than just link building. On-site SEO refers to all the work that is done within a site, on-site; In fact, off-page is the complete opposite of on-page, and all activities that are done to improve SEO outside of our site, including link building, are also called off-site SEO.
Site optimization, considering off-page SEO factors, has included search engine optimization and user perception of the site’s popularity, relevance, reliability, and credibility. Generally, this is done by other websites, by promoting the site and verifying the quality of your site content.
In this article, we want to introduce 15 off-page SEO techniques that can help you to optimize your site.
15 off-page SEO techniques
- Social networking sites
Today, other social networks have become an integral part of everyone’s life, and most people are members of at least one social network. The four social networks that have the most impact on external SEO are Facebook, Twitter, Linkedin, and Google Plus. Every entry you have from these social networks has a high score on Google.
If you are looking to increase your site’s ranking in Google, it is better to be a member of these 4 networks and be active. Social networks are the best and cheapest source of online advertising.
- Content production
Generating content based on SEO principles is one of the best ways to increase your site ranking. By producing fresh content, you can get your users back to the site. search engines are constantly crawling the site as your site is updated. Keep in mind that the more fresh your content is, the higher your Google ranking and credibility will be.
The only important thing is that your content should be written based on SEO principles and if you are not very into this field, you can hire a blogger.
- Content marketing
One of the off-page SEO techniques is content marketing. The best way to do content marketing is to write your opinion along with the main site link in other sites’ blogs. This link is crawled by search engines and can increase the ranking of your site.
- Forum Marketing and Forums
Find online forums that are relevant to your business and be active. Answer the questions and comment on the messages that have been posted. This will help you to become an expert and increase your reputation. In some forums, you are allowed to place links that are crawled by search engines.
- Register in search engines
Search engines will always crawl your site, but it may take some time to find your site (called indexing). If you want your site to be quickly indexed by search engines, it is better to do this yourself. Registration in search engines like Google or Yahoo is one of the off-page SEO techniques, not on-site SEO.
- Register in directories
Some experts believe that registering in directories is no longer valuable, but in fact, it affects optimizing the site and increasing Alexa ranking. Of course, getting the right feedback depends on choosing the right directory. If you want to get the best results, it’s best to work in directories related to your business.
One of the best off-page SEO techniques to increase site ranking. All you have to do is put your latest posts and pages on bookmarking sites like Reddit and so on. Search engines are very interested in these types of sites and give special points to every link and content that is placed inside these sites.
- Bait link
The bait link is another way to improve the site’s ranking in off-page SEO. Suppose you have to put content from other sites into your content. When Google detects duplicate content, it immediately penalizes it. To comply with the copyright, it is better to introduce the main source in the form of a link. When you introduce the source, it will increase the popularity of your site among others.
- Photo sharing
If you use photos on your site for products or any other part, you can share these photos on photo-sharing websites like Flickr, Picasa, and more. This way, other people can see your photos and comment below them, and if a photo attracts their attention, they will enter your site by the link.
- Video marketing
As you know, in internet marketing, the impact of video and photos is much more than text. There are sites where you can post videos related to your business such as YouTube. You can also put the link of the page related to your video in it (of course, the link may not be active and the user will only see the text.)
- Business review and critique
Write reviews about other businesses or ask your users to write reviews about your business and put them on their website or social networks. It is the best source for off-page SEO because it can direct many links to your site.
- Local list
Depending on your business, you may find lists of local directories that are relevant to your business. There are many sites that can help you grow your business locally. For example, free ad sites can do a lot for you in business because on this site you can search and find your business based on your city location.
Google has also included features on its map that show the nearest businesses based on search position. So, it is better to register your business on Google Maps.
- Submit written articles
One of the golden techniques for off-page SEO is to post new articles written by yourself on websites like Ezine, Go Article, Now public, and so on. This technique can increase the traffic to your site.
- Online sales networks
If you have an online store, you can use online product sales networks and sites to increase your SEO and product sales. In these sites, you can place direct links to your site, which can be a type of backlink for your site.
- Answer the questions
One of the off-page SEO techniques is to answer the questions asked on websites like Yahoo Answer. Of course, this technique is like participating in forums where you can ask questions or answer questions. The more specialized your questions or answers, the more popular you will be because you will be known as an expert in the field.