Local SEO refers to the process of “optimizing” your online presence to attract more potential customers through local searches. These searches are done on Google and other search engines.
What we said in the last sentence is really important because this is not just about Google.
People search for local businesses using various search engines, such as Google, Bing, Yelp, Apple Map, etc.
What is the difference between SEO and local SEO?
While local SEO focuses on specific geographic and local areas for specific searchers, regular SEO focuses on improving the ranking and ranking of the site on a global scale.
Why is local SEO important?
As mentioned, local SEO can be useful for businesses that can only respond to users from a specific location and local SEO can save time and money for these types of businesses. Local SEO helps your potential customers find your business more easily by focusing more on a specific local area.
Which markets are best for local SEO?
- Medical service providers: such as doctor’s offices, dental offices, and… that are suitable for local SEO.
- Legal offices: people who are looking for a legal advisor near their place of residence or work.
- Cafes and restaurants: They usually operate locally and serve a specific geographic target market.
- Facility Services: Imagine a pipe bursts in your home and you need immediate help. Where is the first place you look?
- Real Estate Advisor: Real estate agencies need a strong local strategy to achieve the right search.
What are the important parts of local SEO?
When it comes to local SEO, not everything is different from organic SEO. Keyword research, content production, links, and internal SEO are the same in both fields. There is only one specific local focused in local SEO. These elements are generally important for building your website and digital marketing so that you can get the best out of coemption in search engine results.
However, when optimizing for local search, these sections are more local-focused and they mainly focus on searches performed by people in the immediate area of the business (for example, local city names).
Local SEO methods and techniques
Note that local SEO is not separate from SEO. In fact, to run local SEO, you need to implement all the SEO techniques on your site; But along with them, pay special attention to the following:
- include the name of the city or neighborhood in the keywords
Sometimes users do not pay attention to turn on their device GPS but search for the name of the desired location.
2. Register the site on Google Maps
Surely, when you search for a store or business, you will sometimes come across Google Maps and the location of the stores/companies registered in it at the beginning of the list. If you do not want to miss this exceptional opportunity to be exposed to the user, make sure to register your site in Google Maps and Google Business.
3. Register the site in the Job Directory
Some sites, known as directories, act as the first book. They are a source for all businesses that operate in different fields.
Registering business information in these directories is often free, but Google’s algorithms are highly advanced and will detect any discrepancies in your site address and phone number so make sure don’t do so. while entering your complete business information on these sites, you should note that whenever your address or phone number changes, you should change it in all directories.
4. Being active on social networks
It is usually possible to record a location on social networks, and user searches include the ability to display by location. This can expose your business to your real users.
11 important tips in local SEO
If you want to use local SEO to increase your revenue, you need to follow the tips to be included in Google Local Pack Listing.
- Google My Business
First, you need to create and confirm a Google My Business account. Then upload related posts to your account.
Google My Business is a platform where you should encourage customers to share their true opinions with you and others; And you should review them and give a good answer by mentioning the type of service and geographical location. For example: Thank you for sharing opinion aboutin [city, region]. We look forward to see you again.
Team [Company Name]
- Improving the structure of internal links
Although in SEO, external links are ideal, the correct and appropriate structure of internal links can also cause an icreasein site rankings.
why internal links are important:
Ease of navigating the site
Hierarchical access to information
Power distribution between all pages
So before external linking, pay attention to the internal linking of your website.
- Optimize URLs, title tags, headlines, descriptions, and content
When it comes to content, any new blog post can be an opportunity to show up in the SERPs. On each page, you can target a search term in a specific geography. So, whenever you write content, optimize it for search engines with keywords, titles, and….
One way to optimize content for local SEO is to highlight the story of customer satisfaction and case studies. For this purpose, you can use interviews, guest posts, as well as articles that address a specific group of customers with similar needs.
- Add location to web pages
If your business has several branches in different neighborhoods, consider pages for their location. These pages should include addresses, names, phone numbers, business hours, brief product descriptions, shipping information, and feedbacks from satisfied customers. As for one-stop businesses, the “About Us” page is created.
- Local content
As you know, Google is always getting smarter. So, the content writing time for search engines is over and it’s time for content writers to write just for users.
In general, writing a public topic attracts more audience, but sometimes it is better to focus on a local topic to attract a local audience.
- Make sure that your website is mobile-friendly
Local search and mobile search are inseparable. Some of the most common ways users visit your website using a mobile phone are by searching for comments, finding locations, and contact information.
- Make sure NAP name, address and phone number are correct
If you want users to easily find you on Google, you must submit the NAP, which includes your name, address, and phone number (with area code), as HTML on your site.
A common mistake in NAP registration is when they bring it in only one photo. Because images do not get crawled like HTML codes.
This information is often included in the header or footer.
- Directory Optimization and Citation
In the United States, four directories collect data for Apple, Yelp, Bing, Google, and Trip Advisor:
- Express Update
- Neustar localize
- My Business Listing Manager
If you use several items together, you must keep in mind that information compatibility is very important. This means that differences such as misspellings, phone number shifts, and… in lists will be problematic. If Google can’t determine which information about your business is correct, it may not show any in the search results.
- Get relevant and powerful inbound links
To get the link, you can start with the networks you are connected to. Also supporting and sponsering a webinar or gathering or social event can strengthen your communication.
- Being Activate on social networks and add posts to Google My Business
Google cares more about content shared on social media these days than ever before. Boost your Google My Business page and share it on social media to get better results.