Digital marketing is a term for marketing products or services through digital technologies. Digital marketing is possible through any digital media such as mobile, advertising screens and more. If you own a website or you work in the field of internet advertising, you must be familiar with online marketing. One of the main reasons for the failure of many businesses is the lack of a plan for strategy. So your first task is to write a plan and execute it accurately.
Do you have a strategy for digital marketing?
Since 2012, various surveys have been conducted by business owners on the use of digital marketing. The results of this research show a significant increase in the use of digital marketing. Until a few years ago, about two-thirds or three-quarters of businesses pursued their digital marketing due to unfamiliarity with new techniques without any plans. This amount has dropped to 44% today, although it is still a high amount, but we can hope that in the next few years all businesses will operate according to a plan and strategy in the field of digital marketing.
Tips for developing a digital marketing strategy
More important than having or not having a strategy is to consider and compare in your plan the position you have now and the position you want to achieve in a few years. In fact, you should set your goal, position and needs in your planning. You have a long-term plan that you plan to achieve in the tenth year, but in your short-term planning, you should set smaller goals in the middle of these ten years, with the help of which you can achieve a larger goal.
The same goes for digital strategy planning. One of the best things to do is to have measurement tools to find out how much feedback you have chosen for your ad, such as email marketing. You should check how many emails you send are read and how many clicks It gets on them.
Many companies still carry out their digital marketing without a plan. Many companies are aware of the value of digital media and are increasingly trying to use social media, email and related content because they are getting more results, but digital marketing is not limited to these. Prepare backgrounds for this, then try it.
One thing to keep in mind is that your company needs a digital marketing program, no matter how big or small, so many companies have a unique digital marketing plan for their digital marketing.
In the following, we want to address the problems of not having a strategy for digital marketing:
- Without direction
Companies without strategy have no strategic goal to achieve what they want to achieve online, so they can not gain new customers, nor can they establish a deep and good relationship with existing customers. If you do not have a goal, you will probably not find a resource that fits your goal and you will not be able to assess the extent to which you achieve your goals.
- You will not know your online market share
If you do not do any research on your market share, you will not be able to understand the demand of customers and in fact their demand and demand will be ignored. Today, the traditional market is changing rapidly, and we are witnessing differences in the behavior and personality of customers, competitors, and marketing associations. That’s why you need to update your information with the latest methods of the day, both in digital marketing and changes. Knowing the market pulse is one of the most important planning principles for strategy.
- Competitors gain market share
If you can not gain market share and have no source for digital marketing and move forward without strategy and goal, your competitors will take your share and in fact you will have nowhere else.
- You will not have any special offers online
Defining product offers and descriptions clearly for customers will make it easier for them to understand your products and make a difference between you and other brands, and this in itself will lead new customers to the end. They will be loyal to you because of the features of the products.
- You will not know your online customers properly
There are many tools to check your website, such as Google Analytics, etc., but none of them can give you accurate information about your customers. Of course, you may get, for example, the amount of keyword searches, but you have no information about customer ethics. And how to buy them does not. You should use more accurate tools that you design, such as contact forms or survey forms that measure the type of interest and the amount of purchases.
- Your business is falling apart
The most important feature in internet and digital marketing business is patience. Of course, there are many ways to bypass and improve your business through shortcuts, but know that if you increase your site without a plan and very quickly Google Your website will be penalized and your rank will be downgraded and you will never be able to return to your previous rank.
- Set a sufficient budget
If you do not have enough resources to plan your digital marketing and do not have the necessary skills to do so, you can hardly survive in a competitive market and meet customer demand.
- Waste of money and time
You may have enough resources but do not know how to use them and have no strategy, not only can you not use your resources optimally but you will lose your money and time. Even large companies with different organizations and departments need to do more research.
- You will not have any new offers and you will operate like a regular store
If you look at famous brands and websites, you will see that every time they change their digital marketing process, they offer a special offer and try to make their website duplicate. If a user enters your website and does not find any new content, your website will be considered an abandoned website and you will also be fined by Google for not updating.
- Your website will not be optimized
Every company has its own set of analytical principles and rules, but senior executives never have enough confidence in their team that they have enough time to do so. If your digital marketing strategy is able to meet basic needs, then you can hope that other key aspects such as search marketing, user experience, email and social media marketing will go well.
The Benefits of Digital Marketing
- Easy and convenient conversion
Digital marketing allows your customers to act immediately after viewing your ad or content. They can click on a link or save a blog post and move quickly in the sales funnel. They may not buy right away, but they will keep in touch with you and give you a chance to connect with them.
- More communication with customers
Digital marketing lets you connect with your customers in real time. Most importantly, it allows them to connect with you and ultimately build a sense of brand loyalty.
- Few results
To know how your marketing strategy works, you need to know how many customers it will attract and how much revenue it will ultimately generate. But how do you do that with a non-digital marketing strategy?
- Cost efficiency
Digital marketing not only reaches a wider audience than traditional marketing but also costs less.
- Achieve a geographical spread
When you do an ad online, people can see it no matter where they are, so your ad reaches a wider audience.
A variety of common digital marketing techniques
Here are some of the most common techniques and methods that can be done for digital marketing services:
- SEO (Website Optimization for Search Engines)
SEO is the process of optimizing the site to increase the ranking of the website in search engines and the higher your website is, the more incoming traffic your website can have.
Websites, infographics and blogs are some of the ways in which SEO can be improved.
Introducing solutions to increase inbound website traffic
In the following, we will introduce you to ways to increase inbound website traffic so that you can take a step towards improving your website SEO by using them.
- Use on-page seo
SEO is one of the steps that can be taken to expand digital marketing. This type of SEO is related to all the content available on the website.
You can find and use all the keywords related to your business that you think users are looking for and thus increase your website ranking in search engines.
- Off-page seo
Off-page SEO is related to all the activities that are done outside the website in order to improve its ranking. Of course, internal links or backlinks are among the measures that affect off-pitch SEO.
The number of websites that link to your website as well as the value and credibility of each link is very important.
By connecting with website owners and sharing links, commenting on websites as a guest, linking to other content on your site (internal link building), you can create backlinks to improve your website ranking in search engines.
- Technical SEO
Technical SEO is about how your website is coded. Among the measures that can be taken to improve the SEO of the website are compression of images, use of structured data and optimization of css files, which by doing any of these things can greatly increase the speed of the site. It is the most important factor that promotes the ranking of the website.
- Content marketing
Expand digital marketing with content marketing
Content marketing is done in order to create appropriate content with the aim of introducing the brand, increasing inbound traffic and attracting customers. The steps that can be taken in this regard are as follows:
Generating content and publishing it on a website will help you better promote your business and increase your website ranking in search engines. Writing a blog post gives you more opportunities to attract more customers to your website. This will make your business grow.
- Use e-books and provide accurate reports
These reports and e-books will help you to increase the awareness of your website visitors.
- Use infographics to expand digital marketing
Sometimes users expect you to provide them with content that they can use to gain information. Infographics are among the visual content that help you visualize content so that they can easily understand the concepts.
- network marketing
Social media marketing helps you to promote your brand to your customers, increase your website traffic.
Twitter, Facebook, LinkedIn, Instagram, Snapshot, Pinterest are among the most popular social networks. You can easily improve your website ranking by sharing your content on these networks.
- Use of pay per click (ppc) technique
Pay-per-click technique is one of the online advertising techniques that can be used to increase inbound website traffic.
Google ads are an example of this type of ads, in this method you have to pay for each user click on the desired link ads. Facebook paid ads, Twitter and LinkedIn advertising campaigns are the most common ppc advertising methods.
- Marketing through sales collaboration
Sales marketing is another example of online advertising in which you receive a commission to increase the sales of your products or services in the online store.
Advertising related to video hosting via YouTube, posting affiliate marketing links on social media are examples of marketing affiliate marketing methods.
- Indigenous advertising
These types of ads are content-driven and in addition to non-monetary content are introduced and advertised in a specific context. Facebook social media ads as well as Instagram content production are examples of native ads.
- Marketing automation
This automation refers to software that works to automate your core marketing operations. Email automation, for example, allows you to automatically send your favorite emails to users.
It actually helps you to increase the number of your audience and on the other hand only your emails reach the people who need them.
Posting on a variety of social networks on a regular basis is another type of marketing automation. Marketing automation helps you better track the performance of your advertising campaigns.
- Email Marketing
Email Marketing to expand digital marketing
Digital marketing a variety of email as a means of communicating with the audience benefit other words, this method helps you to content, news about discounts and important events easily available to your users and take action to extend digital marketing checkbox .
- Online Public Relations
This type of public relations is done online and is done through the publication of digital content, blogs, other content-oriented websites.
Reporting through social media, online participatory review, commenting on personal websites or blogs are examples of things that can be done in this area.
- Introverted marketing
This type of marketing refers to the ways in which efforts are made to attract customers at every stage of marketing and ask them to partner with you and try to provide their satisfaction.
Blogging is an example of inbound marketing that can be used instead of pop-up ads.
Video marketing is another example of an activity that can be used instead of commercial advertising. Email marketing is also important to your audience instead of sending spam emails.